Film diaries and platforms like Letterboxd lack the real-time interaction, joy, and above all, casual nature of discussing content with friends. The way we keep culture alive and hence propagate it, is by talking about it and coming up with new vocabulary for it. Kriptakes is therefore a space born out of the need to call in people to have this dialogue.

The design challenge therefore was to enhance and complement the cheeky, inviting tone of the content and copy, whilst also seeking inspiration from the films reviewed and avoiding being derivative. The exploration work in developing Kriptakes’ strong, fresh design sensibility and identity all culminated in a style guide and toolkit. Together, Kripa Venkatesh (copywriter) and I molded a visually accessible platform where high and low culture are appreciated on an even playing field.